Have you felt the need to buy gifts for family and friends? If yes, then read our material to know how to properly organize the purchasing process and not lose your entire budget.
Christmas holidays force us to think about buying many different gifts and, we don’t know about you, but we are scared by the moment that Christmas marketing gimmicks are almost everywhere, which force us to make rash purchases.
A study by global payment and shopping service Klarna identified five consumer personalities that holiday shoppers are divided into – Enthusiast, Celebration Master, Collector, Pragmatist, and Passive.
We examined key behavioral studies, finding out which aspects of psychology influence our attitude and feelings about the holiday season, as well as our approach to buying gifts – said consumer psychologist Keith Nightingale.
Thanks to this, five types of buyers were identified who have different attitudes towards holiday purchases and who need to carefully think over the shopping algorithm. Let’s get to know each one and try to recognize ourselves in them.
Enthusiast
Enthusiasts simply adore the pre-Christmas bustle and are ready to give a lot to decorate the tree as soon as possible and start choosing gifts. They are especially sensitive to presentations and devote most of their budget to this. But there is one caveat: a strong desire to please your family and friends can drag enthusiasts into a whirlpool of unnecessary purchases, so before starting Christmas shopping, listen to the following advice.
Tip: Don’t let gambling control your budget; instead, search the internet for great deals ahead of time and allocate your finances right away. If you are an enthusiast and love to decorate your home with Christmas paraphernalia, then we advise you to choose products that are environmentally friendly, durable, and which can be given a second life after Christmas. One more thing: the best gift wrapping is recycled paper or pretty fabric. Be conscious not only in the choice of gifts, but also in the process of packing them.
Master of Celebration
This type of people is a walking holiday, he loves to organize corporate events, Christmas celebrations, thinks over how to have fun and pleasant emotions during the winter holidays. The master of the celebration is a professional in choosing Christmas decorations and booking places in ski resorts, he simply adores all the fuss that is associated with Christmas. But there is one problem: the routine upsets such people and the end of the holidays puts them under stress, so it is important to maintain balance and be as organized as possible.
Tip: Avoid anxiety and start shopping early. Extend your holiday feeling. Track the wish-lists of your friends and family, and make a purchase in advance. While you love to spread the Christmas mood, don’t let your generosity create a hole in your savings. Make gifts that are inexpensive but meaningful.
Collector
The first time we saw this term, we thought it was about a person who loves to collect Christmas paraphernalia. But it turned out that the type of gatherer carries a deeper meaning. This is a person who is used to bringing his family together for the holidays, and Christmas holidays are, first of all, an excellent reason to spend time with family and friends. And already on the second plan goes the purchase of gifts. It is possible for such people to make thoughtful presents that will definitely satisfy the desires of the household. That is, the mug with the deer Rudolph is not your story.
Tip: You are the type of person who buys gifts intuitively. This realization will come when you start shopping. You are ready to spend all the money on a gift if your loved one really wants it. But in order not to fall into a financial pitfall, it is important to create a shopping list in advance and add them to the basket in order to periodically track the price drop for them. As soon as the price is most favorable, in your opinion, place an order.
Pragmatist
You have a very sensible approach to the holidays, and you divide your time wisely between family, friends and colleagues. Do you like festive energy, magic in the air, tradition, but you do not plunge into all this with your head, because who has time for this?
The Pragmatist makes it easy to buy gifts by setting a budget for their purchases and keeping an eye on great deals. You strive to give meaningful, sustainable gifts, but at the end of the day, what matters most to you is that you and your loved ones celebrate together.
Tip: It would seem that the ideal consumer and all that we can advise you is to choose environmentally friendly packaging for gifts and order gifts from local manufacturers.
Passive
This type does not attach much importance to Christmas holidays (yes, there are such) and does not try to please everyone and everyone. Such people usually spend holidays in a narrow circle, which means that they don’t have to spend much money on gifts, and the first ones they come across buy liabilities.
Tip: You may not be the biggest fan of Christmas, but you are always on top of newfangled trends. Keep this enthusiasm to the end and try to choose not just the first gift that comes along, but an interesting and unusual one. If you have left your belongings until the last moment, when you can purchase a gift card, museum or cinema tickets or gift certificates to restaurants or beauty salons. It is both beneficial and useful.
We are sure that you have found yourself on this list and are already considering the right strategy for buying Christmas gifts.
